MULAN TEA STORY · CASE STUDIES

Case Studies · A Choice You Can Trust

Trusted by 100+ brand clients · 89% annual repurchase rate · coverage across 25+ cities
From tea brands to hotels, from e-commerce to export — MulanXU wins its reputation through quality

100+
Partner Clients
89%
Annual Repurchase Rate
25+
Cities Covered
7countries
Overseas Export

Client Industry Mix

Covering the entire tea industry chain and adjacent sectors

🍵 Tea Brands — 30%

National tea chains, regional tea merchants and new-style tea drink brands — custom blending and private label manufacturing services.

🏨 Hotels & Restaurants — 25%

Five-star hotels, fine-dining restaurants and guesthouse tea rooms — in-room tea bags, banquet tea and afternoon tea customization.

💼 Corporate Gifting — 20%

Annual gifts, holiday benefits and VIP client rewards for internet, finance and healthcare companies.

📱 E-commerce & Livestream — 15%

Supply for top Douyin/Kuaishou/Taobao influencers, brand flagship stores and cross-border e-commerce channels.

🌍 Export Trade — 10%

Container-scale bulk export for overseas tea traders, Chinese supermarkets and cross-border brands.

12 Featured Partnership Case Studies

Across industries and needs — MulanXU delivers tailored solutions

🍵 Case 1: National Tea Chain Brand

Client Type: national tea chain (30+ stores)
Partnership Scope: annual rock tea supply with an exclusive blending formula
Products Supplied: Rougui, Shuixian and Dahongpao (3,000 jin per year)
Partnership Duration: 5 years
Client Feedback: "Mulan's tea quality is remarkably consistent — taste variation between batches stays within 3%, something we've never experienced with other suppliers."

🏨 Case 2: Five-Star Hotel

Client Type: international five-star hotel brand
Partnership Scope: banquet tea + in-room tea bag customization
Products Supplied: Jin Junmei, Lapsang Souchong and White Peony (500 kg per month)
Partnership Duration: 3 years
Client Feedback: "The quality and packaging of the custom tea bags meet the hotel group's global standards, and guest feedback has been excellent."

💼 Case 3: Major Internet Company

Client Type: leading domestic internet company
Partnership Scope: annual festive gift customization (Mid-Autumn / Spring Festival / Dragon Boat)
Products Supplied: rock tea gift boxes + black tea gift boxes (5,000 sets per year)
Partnership Duration: 4 years
Client Feedback: "Professional from design through delivery; tea gifts ranked first in our employee satisfaction survey."

📱 Case 4: Douyin Tea Livestreamer

Client Type: Douyin tea influencer with 1M+ followers
Partnership Scope: livestream-exclusive products in small pouch packs
Products Supplied: Dahongpao and Jin Junmei livestream sets (100,000+ pouches sold monthly)
Partnership Duration: 2 years
Client Feedback: "Extremely cost-effective with high repurchase and a return rate below 1% — a bestseller in the livestream room."

🌍 Case 5: Middle East Tea Trader

Client Type: UAE tea importer
Partnership Scope: container-scale export of black tea / Dan Cong
Products Supplied: Lapsang Souchong, Jin Junmei and Yashixiang (5 tons exported per year)
Partnership Duration: 6 years
Client Feedback: "Mulan's export service is comprehensive — professional from customs documentation to logistics coordination."

💎 Case 6: Premium Club

Client Type: private club in a first-tier city
Partnership Scope: private-label tea gifts + club house tea
Products Supplied: Old-Bush Shuixian and Niulankeng Rougui (quarterly procurement)
Partnership Duration: 3 years
Client Feedback: "Our high-end clients are extremely demanding about tea, and Mulan's products have never disappointed us."

🎂 Case 7: Bakery Chain Brand

Client Type: bakery chain with 200+ stores nationwide
Partnership Scope: tea-ingredient supply + co-branded tea pastry development
Products Supplied: black tea powder, matcha powder and rock tea crush (300 kg per month)
Partnership Duration: 2 years
Client Feedback: "The aroma and quality of the tea ingredients are very consistent, and the co-branded pastries were a hit at launch."

🏢 Case 8: Corporate Pantry

Client Type: listed financial company
Partnership Scope: annual office tea procurement
Products Supplied: Tieguanyin, white tea and Dahongpao (100 kg per month)
Partnership Duration: 5 years
Client Feedback: "Employees generally say the tea quality is a level above our previous supplier, and at a more favorable price."

🧋 Case 9: Emerging Tea Drink Brand

Client Type: new-style tea drink brand (50+ stores)
Partnership Scope: base tea supply and customization
Products Supplied: jasmine green tea, black tea base and oolong base (500 kg per month)
Partnership Duration: 1 year
Client Feedback: "Mulan's blending solutions match our recipe requirements perfectly, greatly improving output consistency."

🛡️ Case 10: Insurance Company

Client Type: major domestic insurance company
Partnership Scope: annual VIP client reward gifts
Products Supplied: premium rock tea gift boxes (2,000 sets per year)
Partnership Duration: 3 years
Client Feedback: "VIP clients rate the tea gifts highly — they've become a key tool for client retention."

🌐 Case 11: Cross-Border E-Commerce

Client Type: Amazon / Lazada cross-border sellers
Partnership Scope: custom tea products for overseas markets
Products Supplied: small pouch sets and tea gift boxes (3 tons exported per year)
Partnership Duration: 2 years
Client Feedback: "Mulan's packaging and quality fully match overseas consumer aesthetics, with a 95%+ positive review rate."

🏥 Case 12: Healthcare & Wellness Institution

Client Type: health management organization
Partnership Scope: ODM health tea pouch customization
Products Supplied: wellness tea series (lipid-lowering / calming / eye-care teas)
Partnership Duration: 1 year
Client Feedback: "Their formula R&D is highly professional, and the products have received positive user feedback."

Partnership FAQ

Do we need to sign a contract before starting? Can we place a small trial order first?

Absolutely. We support a "trial order" model — from 2 kg of bulk tea or 20 gift boxes — so you can verify quality and taste on a small scale before signing a long-term contract. Trial orders are priced 15% above standard wholesale rates, and the first-order amount can be fully credited toward your long-term contract.

Do key clients get a dedicated account manager?

Clients with annual procurement above ¥100,000 are assigned a dedicated account manager with one-on-one service, covering requirement consultation, sample recommendations, order tracking and after-sales follow-up. Response time is within 2 hours during business hours, and urgent requests can be handled by phone at any time.

How are communication and delivery handled for overseas clients?

We have an English/Arabic-speaking customer service team supporting communication via email, WhatsApp and WeChat. The export process: requirement confirmation → sample shipment → contract signing → production → quality inspection → export customs clearance → international logistics → delivery confirmation. Full logistics tracking and customs documentation support provided throughout.

How do I contact the MulanXU wholesale team for a quote?

Contact channels: ① Phone +86-18938027777 (Mon–Fri 9:00–18:00); ② WeChat 18938027777 (online 24/7); ③ Email info@mulan.hk (reply within 24 hours); ④ Website enquiry form. Please let us know your requirement type (wholesale / OEM custom / export), product category and estimated quantity, and we will provide an initial quote within 2 hours.

Is there territorial protection for agents?

Provincial agents enjoy exclusive supply rights within their province, and agents in the same province are differentiated by product line. City-level agents hold exclusive rights over designated categories within their authorized area. Territorial protection terms are clearly set out in the agency contract, and MulanXU bears liability for any breach.

Your success story could be next

Whether you are a tea brand, hotel, enterprise or e-commerce business, MulanXU delivers precise tea solutions

📞 +86-18938027777  |  💬 WeChat: 18938027777  |  📧 info@mulan.hk