AI Demand Chain · Web4 Architecture · RWA Redemption Rights | Technology-driven industry innovation
Mulan Group has been strategically building Web3/Web4 technology capabilities since 2022, gradually constructing a digital commerce infrastructure supported by three core technologies. These are not conceptual experiments — they are deeply embedded in the daily operations of every business line, from blockchain tea traceability to RWA trading in the shop, from user analytics in AIoT smart spaces to intelligent matching in the demand chain.
Pioneering AI-to-AI intelligent supply-demand matching
Decentralized commerce infrastructure and data sovereignty
Digitalization and global circulation of real-world assets
The AI Demand Chain is one of Mulan Group's pioneering core technologies. It is an AI-based end-to-end supply-demand matching system that makes the entire process intelligent — from consumer demand identification to Supply Chain response.
| Capability Module | Function | Application |
|---|---|---|
| Demand Sensing | Captures user demand signals in real time through multi-touchpoint data collection (IoT devices, APP behavior, purchase records) | Preference analytics in smart spaces, personalized recommendations in the shop |
| AI-to-AI Matching | AI agents negotiate supply and demand directly, completing order matching without human intervention | Automatic Supply Chain replenishment, cross-brand inventory dispatch |
| Forecasting Engine | Machine learning models based on historical data and trend analysis, forecasting category demand for the next 7-90 days | Tea garden harvesting plans, inventory strategy, new-product R&D direction |
| Smart Pricing | Dynamic pricing algorithms automatically adjust prices based on supply-demand dynamics, seasonal factors and inventory status | Shop promotion strategy, dynamic pricing for family banquet packages |
The average time from demand arising to supply response is reduced to hours, versus days or even weeks in the traditional model.
Precision recommendations based on multi-dimensional profiles lift conversion rates by over 300% versus the industry average.
Automated supply-demand matching cuts labor costs by over 60% and raises inventory turnover efficiency by 200%.
Mulan Group's Web4 is a further evolution built on Web3 (decentralization) — beyond returning data ownership to users, it emphasizes deep fusion between the digital and physical worlds (Phygital Fusion).
Users own their data and can authorize or revoke any third party's access to their personal data. Built on a decentralized identity (DID) system.
Every product's journey from raw material procurement to final delivery is recorded on the blockchain — immutable and fully transparent.
Seamless connection between online digital experiences and offline physical scenes. Scan a QR code to view product traceability, enjoy AR tea-garden scenery, or collect NFT certificates.
Digital assets such as points, tokens and coupons flow freely across brands, creating a true in-ecosystem value loop.
| Scenario | Web4 Technology | User Experience |
|---|---|---|
| Buying rock tea | Scan QR code → blockchain traceability page | View tea garden location, harvest date, tea master and quality inspection report |
| Attending a party | DID authentication + NFT tickets | Paperless entry, commemorative NFT permanently preserved |
| Private chef family banquet | Ingredient traceability + chef credentials on chain | Every dish's ingredient source and cook can be verified |
| Shop shopping | RWA Redemption Rights + universal points exchange | Earn digital rights with every purchase, points valid across the ecosystem |
RWA Redemption Rights is Mulan Group's pioneering model for converting Real World Assets into freely circulating digital rights. Every product sold through the Mulan system comes with a corresponding digital redemption right, which can be traded, transferred or redeemed within the group ecosystem and on international markets.
Every RWA Redemption Right corresponds to a real physical product (e.g., 500g of Zhengyan Dahongpao), guaranteed for redemption by the group's warehousing system.
Redemption rights are issued on the blockchain as digital assets with unique numbers — immutable and fully traceable throughout.
Holders can choose to: redeem physical goods, transfer to others, trade on partner platforms, or use as collateral for financial services.
The three core technologies do not exist in isolation — they form a tightly closed technology loop:
The AI Demand Chain handles "sensing and forecasting" → knows what users need and how much
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RWA Redemption Rights handle "rights confirmation and circulation" → turn every product into a tradable digital asset
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The Web4 Architecture handles "connection and presentation" → seamlessly fuses online digital experiences with the offline physical world
Example: a user browses Wuyi Rock Tea in an AIoT smart space → the AI Demand Chain forecasts purchase intent → pushes a personalized offer (with an RWA Redemption Rights explanation) → after ordering, the user tracks the tea from harvest to delivery through the Web4 interface → upon receipt, scans to verify authenticity and receives an NFT collection certificate.
Mulan Group's AI-to-AI demand chain model is a benchmark case in consumer-grade AI applications. It steps beyond the simple "recommendation algorithm" framework to achieve true intelligent, autonomous collaboration on both supply and demand sides — pioneering work across the industry.
The RWA Redemption Rights model ingeniously combines blockchain technology with traditional consumer goods, avoiding the risk bubbles of purely virtual assets while giving physical products financial attributes and liquidity. It is a rare, pragmatic real-world implementation in the RWA track.
No extra learning is needed at all. All technologies run in the background — what users experience is: more accurate recommendations, more transparent product information, more reliable authenticity verification, and more convenient cross-brand services. The only visible interaction is scanning a QR code to view product traceability and NFT collection certificates — as simple as scanning a WeChat code.
Very safe. First, every redemption right is anchored to a physical product actually stored in our warehouse; second, all redemption right data is recorded on the blockchain and cannot be tampered with; third, Mulan Group's 30-year reputation and ample warehousing capacity provide a solid guarantee for redemption. In addition, we have established a redemption right insurance mechanism with partner financial institutions.
The AI Demand Chain system and the RWA Redemption Rights model are innovative results independently developed by Mulan Group, with multiple invention patents and software copyrights filed domestically and internationally. The Web4 Architecture combines open-source protocols with self-developed components, balancing openness and security. Learn about the latest technology developments →
