From the tea estate to the consumer, we make long-term commitments at every stage of sustainable development.
Environment · Society · Governance · Transparency — every step measurable and traceable.
Carbon Neutral
Core operations and the supply chain achieve carbon neutrality.
Traceable
Every raw material batch can be traced to a specific tea estate and date.
Recyclable Packaging
The share of renewable and recyclable packaging materials keeps rising.
Farmer Training
We provide technical and sustainable-management training to partner tea farmers every year.
A phased plan of sustainable actions.
Establish baselines for carbon emissions, water usage and social indicators.
All core partner estates meet sustainability standards.
Major product lines switch to renewable and biodegradable packaging.
Core operations and key supply chain achieve carbon neutrality.
Mulan Tea Story upholds the belief of "from society, for society", driven by technological innovation and committed to social responsibility.
We continuously organize volunteer teams to support schools in underprivileged regions, donating books, stationery and sports equipment — over 2,000 books, 5,000+ sets of stationery, and sponsorship for 100+ students to complete their education.
In response to local government initiatives, we donate to education foundations every year — over RMB 2 million in total — funding 5 multimedia classrooms and 3 library rooms, and building long-term partnerships with education foundations.
We activate emergency response during pandemics and natural disasters, delivering urgently needed medical protective supplies and daily necessities to affected areas, with employees donating voluntarily — demonstrating the warmth of our corporate culture.
Each year we provide technical and sustainable-management training to partner tea farmers across 30+ long-term partner estates, helping them improve cultivation skills and income while advancing sustainable development of the tea industry.
"A company's value lies not only in profit, but in the value it creates for society. We will continue to be driven by technological innovation, committed to social responsibility, and build a company with heart."
— Mulan Tea Story Corporate Philosophy
Common questions about Mulan Tea Story's ESG strategy and sustainable development.
Mulan Tea Story is committed to achieving carbon neutrality in core operations by 2030, with sustained investment across environment, society and governance. The group promotes ecological management and sustainable harvesting standards, holds ISO 14001 environmental management system certification, and is fully implementing its ESG and carbon-neutrality roadmap.
Mulan Tea Story promotes ecological cultivation across its tea estates: banning highly toxic and high-residue pesticides, replacing chemical fertilizers with organic alternatives, protecting estate biodiversity, and building water resource management systems. The group also advances green warehousing, low-carbon logistics and biodegradable packaging to reduce the carbon footprint of the entire industry chain.
Mulan Tea Story actively fulfills its social responsibilities: building tea farmer training programs to improve cultivation skills, supporting rural revitalization projects, promoting fair trade to ensure reasonable incomes for tea farmers, and carrying out public welfare activities to give back to communities. Through industrial development, the group drives economic growth in growing regions, aligning business value with social value.
Mulan Tea Story has earned multiple sustainability-related certifications, including USDA Organic, EU Organic, China Organic and ISO 14001 environmental management system certification. Many of the group's partner estates are organic certified, ensuring green, sustainable products from source to end consumer.
Mulan Tea Story has developed a phased carbon-neutrality roadmap: completing a carbon emissions baseline survey by 2025, reducing carbon emissions from core operations by 30% by 2028, and achieving carbon neutrality in core operations by 2030. The pathways include green energy substitution, low-carbon process improvements, carbon sink projects and participation in carbon trading.
