Smart equipment fully funded by HQ, goods credit support, and MulanXu emotional AI customer traffic - four partnership models to start a great Eastern tea-gift business with light assets.
Equipment, goods, capital, traffic, operations, and scenarios - six support systems that let partners start with zero equipment cost.
Smart automatic tea tables, coffee machines, self-service ordering, and IoT-linked equipment are fully funded by HQ, with lifetime free maintenance and upgrades.
Full-category supply chain covering tea, coffee, wine, and food, sourced directly from core producing regions, with 100+ curated teas; first-batch goods settle after sale and slow movers are exchangeable.
Zero equipment investment, 30-60 day goods credit, and renovation installments, plus equity incentives for top partners to ease capital pressure.
An AI soulmate platform with 16M+ verified users and 12 proprietary emotion models; LBS-based precise matching brings high-net-worth customers to your store.
Smart booking, 24-hour unattended operation, data dashboards, and smart replenishment, cutting labor costs by up to 70%.
Tea-tasting sessions, business salons, holiday-themed events, member days, and private boardroom spaces, fully planned by HQ with events every month.
One storefront, two engines: gift retail and tea tasting by day, tea-and-wine socializing and entertainment by night - operating around the clock.
Full-category display of six-tea-category gift boxes, tea ware, tea snacks, and cultural merchandise; one-stop solutions for corporate group purchases, holiday customization, and business gifts; MulanPOP tea mystery boxes plus Tmall Flagship same-item, same-price traffic.
24-hour unattended operation managed by one person; smart tea machines with precise 80-100°C temperature control; 90-second freshly ground coffee plus temperature-controlled craft beer; AI service robots for greeting and delivery; smart card-game tables with AI scoring.
Discover MulanSpace Smart EquipmentApply for a Dual-Mode Flagship Store
The same space, different value - revenue doubles and costs halve after the upgrade.
Buys its own equipment at high cost with difficult maintenance; single tea category with no supply chain advantage; waits for walk-ins with unstable traffic; high labor costs and limited hours; single scenario with low average order value; no brand or standardization, weak risk resilience.
HQ funds equipment free with lifetime maintenance and upgrades; full-category tea, coffee, wine, and food sourced directly through a global supply chain; MulanXu emotional AI drives high-net-worth customers; smart unattended operation 24 hours a day; multi-scenario operations with diverse revenue channels; a global chain brand with a standardized system and supply chain finance relief.
Tea drinks, retail, space, and events run on multiple engines, making every inch of space generate value.
Core teas + signature tea drinks
Tea/coffee/wine/food gift box sales
Private rooms / meeting rooms / event venues
Tastings / salons / training
Choose flexibly based on your resources and needs to build an Eastern lifestyle business together.
300-500 sq.m+ city-level flagship store with full-category display, business space, and AI experience; exclusive city operation rights and regional supply margins
Upgrade an existing 150-500 sq.m tea house with free smart equipment, emotional AI traffic, and supply chain support
10-50 sq.m counters in supermarkets, airports, and high-speed rail stations; unattended smart vending; quick asset-light expansion at the 10K RMB level
National/regional master agency: exclusive regional agency rights, full-category supply chain, brand promotion, operations training, and equity incentive opportunities
Limited to 30 slots in the first batch, 1 per city. Open one flagship store as a model, scale quickly with light network points, and profit from the whole region
Retail counters, smart vending cabinets, and Mulan zones in tea houses; starting at the 10K RMB level with HQ drop-shipping and no inventory pressure
Limited to 30 slots in the first batch, just 1 per city - zero franchise fee, zero deposit, and no inventory forced on you.
Exclusive authorization by administrative district in first-tier cities and city-wide in second-tier and below; zero franchise fee and deposit, with model-store investment replacing agency fees; all network points in your region are supplied by you, with margins settled automatically; annual sell-through rebates of 3%/5%/8%; new-store acceptance bonuses of RMB 5,000-20,000.
You only bear venue rent, basic renovation, and initial stocking; smart equipment is fully funded by HQ; renovation subsidies of RMB 800/500/300 per sq.m for first/second/third-tier cities, capped at RMB 150,000 and payable in installments; 3,000 high-net-worth customer groups driven in year one, topped up equally the following year if the target is missed.
Start at the 10K RMB level with HQ drop-shipping and no inventory pressure; unattended smart vending cabinets open 24 hours; fits supermarkets, airports, high-speed rail, hotels, 4S dealerships, and more - the more points you have, the thicker your supply margins.
Fill out the franchise application form and have an initial discussion
Partner qualification assessment and city market analysis
Profit model projection and tailored partnership plan
Site selection guidance and space planning
Smart space design and equipment layout
Smart equipment delivered, installed, and commissioned
Product selection and configuration, logistics and warehousing integration
Staff skills training and operations system training
16M+ user traffic and high-net-worth member connectivity
Opening event planning and ongoing operations support
A professional team provides trade-area analysis, footfall estimates, and competitor research for scientific site selection that reduces risk.
Unified brand VI identity with complete renovation design plans and construction guidance to ensure brand consistency.
Comprehensive training in tea ceremony, coffee, and operations management; certified before starting, with continuous advancement.
Global supply chain system with unified procurement and delivery, ensuring quality and competitive pricing.
Opening marketing, holiday campaigns, and online-offline integration with MulanXu emotional AI platform traffic.
Dedicated operations supervisors visit stores regularly for problem diagnosis and performance optimization.
Smart POS, membership management, and data analytics systems for digital operations.
Strict territory protection - franchise stores enjoy exclusive regional markets, free from vicious competition.
The HQ R&D center continuously launches new products every quarter to keep you competitive.
Mulan Tea Story operates an asset-light partnership model with "zero equipment investment, zero franchise fee, and zero deposit," with flexible entry points for every budget: retail counters and smart vending cabinets start at the 10K RMB level with HQ drop-shipping and no inventory pressure; tea house upgrades cost no franchise fee, deposit, or management fee - the owner simply sets aside about 30% of the floor area for a "Mulan zone"; city flagship stores are quoted case by case based on city tier and store format. Smart equipment is fully funded by HQ, with additional supply chain finance support including goods credit, renovation installments, and a 12-month operations assistance period. Historical payback periods are around 18-24 months, varying by city tier, location, and operations; this does not constitute a return guarantee.
Yes. Core equipment such as smart automatic tea tables, smart coffee machines, and POS systems is fully funded by HQ, so partners bear no equipment purchase costs. During the partnership, HQ provides free maintenance and regular upgrades, and all repair costs for non-human-caused damage are covered by HQ, ensuring stores always use the most advanced equipment.
We offer multi-level supply chain finance support: 1) Zero equipment investment - core equipment fully funded by HQ; 2) Goods credit - first-batch goods enjoy 30-60 days of credit, settled after sale; 3) Renovation installments - eligible partners can apply; 4) Operations assistance - a 12-month support period with dedicated supervisors coaching on site; 5) Equity incentives - top partners have the opportunity to receive equity.
mulanxu.com is an AI soulmate matching platform with 16M+ verified users and 12 proprietary AI emotion models, primarily serving high-net-worth users aged 31-40. Through AI precise matching and LBS location-based services, it directs nearby high-net-worth users to franchise stores; offline club events, membership benefits, and social activities also continuously bring stable, high-quality customers with high average order values - the core target audience for tea house upgrades.
No, you don't need to close fully. Our upgrade plan proceeds zone by zone: smart equipment installation and commissioning are done outside business hours, and soft decoration upgrades roll out section by section. Most stores keep 60%-80% of their floor area operating normally during the upgrade - renovating while doing business.
Yes. Mulan Tea Story has already deployed 50+ stores and counters across Southeast Asia, the Middle East, Europe, North America, and other regions. Overseas franchisees enjoy the same equipment provision, supply chain support, and brand authorization services, with HQ providing cross-border operations guidance and localization support. We also offer a country agency model for overseas partners with the right resources.
A 3,000 sq.m flagship space in Hangzhou · global brand showroom - book a visit for a free tour.
Direct supply from the core regions of the six tea categories; see the product strength for yourself
Live demonstration of the MulanSpace unattended tea space
One-on-one breakdown of investment, revenue, and payback period for your city
Brand and supply chain teams host you on site to discuss every detail in person
