Nine stages of integrated operations from farm to cup, ensuring quality, efficiency, and traceability.
Full chain from estate to end consumer
Local processing near the estates
Pesticide / Physicochemical / Sensory / Microbial
From farm to cup
The tea value chain is the complete chain from tea estates to end consumers, spanning cultivation, primary processing, deep processing, packaging, warehousing, logistics, testing, trade, branding, and investment. Mulan Tea Story has built an integrated nine-stage value chain from farm to end consumer: 01 Estate Management, 02 Primary Processing, 03 Deep Processing, 04 Packaging, 05 Warehousing & Logistics, 06 Quality Testing, 07 International Trade, 08 Brand Channels, and 09 Industrial Investment. The Group provides end-to-end procurement, customs clearance, warehousing, logistics, and distribution services through its four trading hubs (Hong Kong, Singapore, London, and New York) and one Middle East node (Dubai), complying with the standards of major markets including the FDA, EU, and Japan. Backed by 18 international certifications (ISO, HACCP, FDA, BRC, USDA Organic, EU Organic, etc.), the full-chain traceability system is completely traceable from tea garden to cup.
Six core stages vertically integrated, with end-to-end quality control, traceable delivery, and replicable partnerships.
Direct sourcing from the five core regions of Yunnan, Fujian, Zhejiang, Anhui, and Guangdong, with controlled origins and traceable quality.
Traditional craft meets modern technology, with multi-stage quality control.
Standard plants, custom OEM and next-generation ready-to-drink processing.
International certification systems including ISO 9001, HACCP, ISO 22000, FDA, and BRC.
Multi-temperature smart warehousing with full cold-chain and ambient freight coverage.
Four trading hubs in Hong Kong, Singapore, London and New York.
Covering estate management, primary processing, deep processing, packaging, warehousing, logistics, trade, branding, and investment.
Working with partner estates to implement ecological management and sustainable plucking standards.
Primary processing plants located near each producing region preserve the freshness and flavor of the fresh leaves.
Standardized plants supporting whole-leaf, blended, tea-bag, and ready-to-drink categories.
Inner and outer packaging design and printing services that meet destination-country standards.
Smart multi-temperature warehousing covering ambient, cold-chain, and cross-border transport.
Four-dimensional laboratory testing: pesticide residue, physicochemical, sensory, and microbial.
Trade teams at four global hubs: Hong Kong, Singapore, London, and New York.
Deep partnerships with global retail, chain, and foodservice brands.
Strategic investment and M&A opportunities across the upstream and downstream of the value chain.
Empowering the value chain with finance and reshaping asset value with digital technology.
Leveraging Hong Kong's status as an international financial center to provide tea warehouse receipt financing, accounts receivable financing, and order financing, revitalizing the value chain's cash flow.
Cross-border settlement, letters of credit, and currency hedging across 60+ countries, reducing international trade risks and improving capital turnover efficiency.
Demand forecasting, smart replenishment, and consumer trend analysis powered by big data and AI algorithms, enabling precise supply-demand matching and lower inventory costs.
Tokenizing physical tea assets and issuing digital assets through the RWA (Real World Assets) model in markets such as the Middle East and Singapore, broadening financing channels.
Six core brands plus six holding projects, forming a complete industrial and financial ecosystem.
Tea industry financial services platform
mulanteastory.cn
Wine industry finance and business platform
mulanclub.com
AI demand chain application scenarios
mulanspace.com
Life aesthetics curation platform
mulanlife.com
Immersive performance and cultural experience platform
mulanshow.com
Web4 and financial education platform
mulanmba.com
Boutique rock tea brand
txzm.net
International wine brand
dezijiao.com
AI multi-model collaboration platform
mulanxu.com
Nuts and dried fruit supply chain · own factory
mulandian.com
Zero-sugar light beverages and women's wine, a new-consumption trend platform for Gen Z
erosstory.com
Rooted in a thousand-year Miao heritage, natural sugar alternatives, a zero-sucrose healthy brand
miaorantang.com
Mulan Nuts, the Group's nut brand, has been deeply engaged in the nut industry for 20 years, building a full-chain dried-fruit supply chain from global origins to end consumers.
Directly connected to premium origins in California (USA), Australia, Southeast Asia, and the Middle East, with almonds, macadamias, pistachios, and pecans sourced at the source for control over both cost and quality.
A 12,000-sq.m production base with 15 modern production lines and Class-100,000 clean rooms, with a daily capacity of 60 tons covering in-shell nuts, kernels, dried fruit, and candied fruit.
A full-process quality control system compliant with international food safety standards such as HACCP and ISO 22000, with batch traceability meeting the market access requirements of Europe, the US, the Middle East, and Southeast Asia.
Bulk, small-pack, and gift-box formats with OEM/ODM customization, exporting to 60+ countries through the Group's four trading hubs, supported by supply chain finance.
The tea value chain is the complete chain of value from cultivation, plucking, primary processing, deep processing, packaging, warehousing, logistics, trade, and brand operations. Mulan Tea Story adopts an integrated "farm-to-end-consumer" operating model covering nine core stages, ensuring product quality is controlled, traceable, and consistent. Compared with the traditional segmented supply chain, this model shortens product delivery lead times by 40% and reduces the incidence of quality issues by 60%.
Estate management is the very source of the value chain. Mulan Tea Story promotes ecological management and sustainable plucking standards across the five core regions of Yunnan, Fujian, Zhejiang, Anhui, and Guangdong, building long-term partnerships with 30+ tea estates. At the primary processing stage, plants are located close to each producing region, keeping the time from fresh-leaf plucking to primary processing under 4 hours to preserve the tea's natural flavor. The deep processing stage operates standardized plants supporting whole-leaf, blended, tea-bag, and ready-to-drink production, with an annual capacity of 200,000 tons.
The packaging stage provides inner and outer packaging design and printing services that meet destination-country standards (FDA, EU, Japan, etc.). The warehousing and logistics stage operates a multi-temperature smart warehousing system covering ambient, cold-chain, and cross-border transport, in deep cooperation with global logistics partners such as DHL, SF Express, and EMS. The quality testing stage has established a four-dimensional laboratory testing system: pesticide residue testing (compliant with EU MRL standards), physicochemical testing (moisture, ash, tea polyphenols, etc.), sensory evaluation (a professional team of tea tasters), and microbial testing (total plate count, E. coli, etc.).
The international trade stage has established four trading hubs in Hong Kong (China), Singapore, London (UK), and New York (US), staffed with professional international trade and compliance teams. The brand channels stage works deeply with global retail, chain, and foodservice brands, offering OEM/ODM customization, private label services, and co-brand development. The industrial investment stage deploys industrial investment funds to build positions in upstream resources, brand acquisitions, channel integration, and technology innovation projects, creating a complete industry ecosystem.
Mulan Tea Story also offers four value-added services: Supply Chain Finance (warehouse receipt financing, accounts receivable financing, and order financing based on genuine trade), Global Supply Chain Finance (cross-border settlement, letters of credit, and currency hedging), AI Demand Chain (demand forecasting, smart replenishment, and consumer trend analysis powered by big data and AI), and Digital Asset RWA (tokenizing physical tea assets and issuing digital assets in markets such as the Middle East and Singapore).
Mulan Tea Story has built an integrated nine-stage value chain from farm to end consumer: 01 Estate Management, 02 Primary Processing, 03 Deep Processing, 04 Packaging, 05 Warehousing & Logistics, 06 Quality Testing, 07 International Trade, 08 Brand Channels, and 09 Industrial Investment. The full-chain traceability system is completely traceable from tea garden to cup.
Mulan Tea Story has established a four-dimensional laboratory testing system: pesticide residue testing (compliant with international standards such as EU, FDA, and JAS), physicochemical testing (moisture, ash, tea polyphenols, etc.), sensory testing (a professional team of tea tasters), and microbial testing (total plate count, E. coli, mold, etc.). The Group has passed 18 international certifications including ISO 9001, HACCP, ISO 22000, FDA, and BRC.
Mulan Tea Story operates a multi-temperature smart warehousing system covering ambient, cold-chain, and cross-border transport. Its total warehousing area exceeds 50,000 square meters, distributed across the five core producing regions and four trading hubs. The Group provides end-to-end logistics solutions to ensure stable tea quality throughout transit.
Mulan Tea Story provides end-to-end procurement, customs clearance, warehousing, logistics, and distribution services through its four trading hubs in Hong Kong, Singapore, London, and New York. Its services cover 60+ country markets and comply with the standards of major markets including the FDA, EU, and Japan. It also offers Hong Kong supply chain finance and global supply chain finance services.
Mulan Tea Story's full-chain traceability system covers every stage from tea garden to cup: estate management records (planting, fertilizing, plucking), primary processing records (time, temperature, process), deep processing records (formulation, packaging, testing), and warehousing and logistics records (temperature, humidity, transport route). Consumers can scan a QR code on the product to view complete traceability information.
