Hangzhou Mulan Tea Story Supply Chain Management Co., Ltd. (hereinafter referred to as "we") fully understands the importance of personal information to you and will provide reliable protection for your personal information in accordance with the Personal Information Protection Law of the People's Republic of China, the Cybersecurity Law of the People's Republic of China, the Data Security Law of the People's Republic of China, and other applicable laws and regulations.
Please read this Privacy Policy carefully before using this website (www.mulanteastory.com, hereinafter referred to as "the Site") and its related services. By accessing or using the Site, you are deemed to have fully understood and agreed to this Policy.
1. Information We Collect
We collect personal information only to the extent necessary to provide services to you, including:
- Information you provide voluntarily: When you register an account, purchase a gift card, submit an inquiry form, apply for franchising, or send us an email, we collect information such as your name, mobile number, email address, company name, delivery address, and bank card number (processed only by the payment gateway).
- Information collected automatically during use: To ensure website security and optimize your experience, we automatically collect log information such as your IP address, browser type, operating system, access time, pages viewed, and click records.
- Device information: The model of your mobile device, device identifiers (IMEI / IDFA / OAID), network operator information, and similar data.
We do not collect sensitive personal information unrelated to our services, nor do we collect personal information through coercive means. You may choose not to provide certain information at any time, though this may affect your use of the corresponding features.
2. How We Use Information
The information we collect is used for the following purposes:
- Providing you with services such as product display, gift card purchase and redemption, order processing, and logistics delivery;
- Sending you necessary business notifications such as order status, delivery updates, and member benefit reminders;
- Conducting website traffic statistics and security analysis through anonymized access logs, and continuously optimizing page structure and user experience;
- Carrying out necessary identity verification and risk control to prevent fraud, money laundering, account impersonation, and other illegal activities;
- Fulfilling legal obligations and cooperating with regulatory investigations.
Without your separate consent, we will not use your personal information for any purpose not described in this Policy, nor will we sell your personal information to third parties.
3. Information Sharing, Transfer, and Public Disclosure
We may share your personal information with third parties in the following circumstances:
- Service providers: To complete order delivery, we share delivery addresses and contact details with logistics providers such as SF Express; to process online payments, we share necessary transaction information with licensed payment institutions such as Alipay and WeChat Pay. All such providers are bound by strict data processing agreements and have no right to use your information for any other purpose.
- Affiliated companies: To facilitate cross-platform services within the Group (such as linking membership data between Shop on MulanPOP.com and offline stores), information may be shared between our company and affiliated companies under the Mulan Group, limited strictly to what is necessary for providing services to you.
- Legal obligations and dispute resolution: We may disclose relevant information as required by laws and regulations, for litigation or dispute resolution, or in response to legitimate requests from administrative or judicial authorities.
We will not transfer your personal information to any unrelated third party, nor will we disclose your personal information without your consent.
4. Storage and Security of Information
We take the following measures to safeguard your personal information:
- Encrypted transmission: HTTPS / TLS encryption is enabled across the Site to prevent interception or tampering during transmission;
- Data minimization: We retain your personal information only for the shortest period necessary to fulfill the purpose of the service; once the retention period ends, your personal information will be deleted or anonymized;
- Access control: Access to personal information is managed under strict, tiered permissions, accessible only to authorized employees on a need-to-know basis;
- Security audits: We conduct regular internal security audits and penetration testing, promptly remediating security vulnerabilities;
- Incident response: In the event of a personal information security incident, we will notify you within the time frame required by law and take remedial measures.
5. Your Rights
In accordance with applicable laws and regulations, you have the following rights with respect to your personal information:
- Access and correction: You have the right to access your personal information and to request corrections when you find it inaccurate;
- Deletion: You have the right to request deletion when our processing of your information violates laws, contractual terms, or exceeds the necessary scope;
- Withdrawal of consent: You may withdraw your previously granted consent at any time. After withdrawal, we will no longer process the corresponding personal information, though withdrawal does not affect processing activities already carried out based on your prior consent;
- Account deactivation: You have the right to deactivate your account on the Site. After deactivation, we will delete or anonymize your personal information within 30 days;
- Data portability: You have the right to obtain a copy of your personal information, which we will provide in a commonly used electronic format;
- Objecting to automated decision-making: For decisions made solely through automated decision-making that significantly affect your rights and interests, you have the right to request manual review.
You may exercise the above rights by emailing info@mulanteastory.com or calling +86 18938027777 (China). We will respond to your request within 15 business days.
6. Cookies and Similar Technologies
The Site uses cookies and similar web beacon technologies to ensure normal operation, remember your preferences, and perform anonymized access statistics. You may reject or delete cookies through your browser settings, though this may disable certain personalized features. We do not collect your sensitive personal information through cookies.
7. Protection of Minors
The Site does not provide services to minors under the age of 14. If you are under 14, please browse the Site under the supervision of a guardian, who has the right to access, correct, or delete a minor's personal information on their behalf.
8. Cross-Border Transfers
Because the Group operates international trade businesses, some of your access logs or business data may need to be processed outside the People's Republic of China (e.g., in Hong Kong, Singapore, or the United States). Before any cross-border transfer, we will conduct a security assessment as required by law and implement adequate safeguards to ensure that recipients provide a level of personal information protection no lower than that required by Chinese law.
9. Updates to This Policy
We may revise this Privacy Policy in response to legal and regulatory updates, business adjustments, or security needs. The revised Policy will be posted in a prominent location on the Site, and the effective date will be the version indicated at the top of the page. For material changes (such as new provisions on processing sensitive information), we will notify you separately via on-site announcements, SMS, or email.
10. Contact Us
If you have any questions, comments, or suggestions about this Privacy Policy, please contact us through the following channels:
- Email: info@mulanteastory.com
- CN Tel / WeChat: +86 18938027777
- Mailing Address: Building A6, Canal Vanke Center, Gongshu District, Hangzhou, Zhejiang, China
- Company Entity: Hangzhou Mulan Tea Story Supply Chain Management Co., Ltd.
We will respond to your questions within 15 business days of receipt.
