Brand Story - Mulan Tea Story | MULAN GROUP's 30-Year Journey and Core Ecosystem

About Mulan Tea Story

Mulan Tea Story (MULANTEASTORY) is a core consumer brand under MULAN GROUP, which was founded in 1994 and has accumulated 30 years of global supply chain finance experience. Positioned as an innovative brand of Eastern tea culture, Mulan Tea Story deeply integrates traditional tea culture with modern business models.

Mulan Tea Story's physical operations center is located at Mulan Building, Building A6, Canal Vanke Center, Gongshu District, Hangzhou — a standalone four-story glass complex covering a total of 2,300 sq.m. Here, we achieve the organic integration of four business pillars:

P

Party Club

The first immersive party complex in East China, offering 8 types of custom services

B

Private Chef Banquets

Upscale private banquet service: 188 sq.m indoor + 850 sq.m terrace

T

Rock Tea Products

From the core premium rock tea region of Wuyi Mountain, supervised by intangible heritage inheritors

C

H5 Traceability Shop

RWA Redemption Rights e-commerce platform with full-chain blockchain anti-counterfeiting

30 Years · Key Numbers

1994Year Founded

30Years of Finance Experience

6Core Brands

6Product Brands

3Core Technologies

7Global Footprint

30 muCore Tea Estates

2Intangible Heritage Masters

MULAN GROUP's Three Core Identities

C

Supply Chain Finance Leader

Focused on global supply chain finance services for 30 years since its founding in 1994, serving the real economy with professional financial capabilities and becoming a benchmark enterprise in international supply chain finance.

Details

I

Web4 Technology Innovator

Entered the Web3 industry in 2022, pioneered the AI Demand Chain and AI-to-AI business model, and provides innovative services such as traceability and anti-counterfeiting for consumer products with Web4 technology.

Explore Technology

R

RWA Redemption Rights Pioneer

Using RWA product redemption rights as an international circulation model, combined with real industries such as tea, wine and coffee, building a new ecosystem that offers financial and venture capital services.

Explore the Ecosystem