MULAN GROUP · 1994-2026 · Three Decades of Master Craftsmanship
MULAN GROUP, founded in 1994, is a diversified conglomerate with a 30-year history. Starting with a focus on global supply chain finance services, it has evolved through three decades of development and strategic transformation into a modern enterprise group that integrates traditional financial services, Web4 technology innovation and real consumer industries.
The Group is headquartered in Hong Kong, China, with international operations in the United States and Dubai, and its domestic headquarters at the Mulan Tea Story Building, Canal Vanke Center, Gongshu District, Hangzhou. It has established an extensive business network worldwide, with operating entities or partner channels in 7 countries and regions.
With global supply chain finance as its core business, the Group built a worldwide trade network and financial service system. 30 years of financial expertise form the Group's deepest moat.
Extended financial services into the real economy, entering the tea industry (Wuyi Mountain tea estates), wine business (Mulan Club) and offline spaces (a 2,300 sq.m complex in Hangzhou), achieving a two-wheel drive of "finance + industry".
Fully entering the Web4 era, pioneering AI Demand Chain technology and the RWA Redemption Rights model, and providing innovative traceability and anti-counterfeiting services for consumer products with blockchain and artificial intelligence.
| Region | City / Area | Business Type | Status |
|---|---|---|---|
| China · Hangzhou | Building A6, Wanguanghui, Gongshu District | Flagship Store (Complex) | ✅ Operating |
| UAE · Dubai | Dubai Mall Downtown | Brand Store | ✅ Operating |
| USA · New York | Fifth Avenue, Manhattan | Brand Store | ✅ Operating |
| Overseas Retail | Supermarkets and malls in multiple countries | 7 supermarket stores + 6 display counters | ✅ In Operation |
| Wuyi Mountain Base | Tianxin Village premium rock tea region | Core Tea Estate (30 mu) | ✅ In Operation |
MULAN GROUP adopts a three-tier management structure of "holding company + brand subsidiaries + product lines":
Responsible for group strategic planning, capital operations, technology R&D and global management. It comprises the Finance Division, Technology Center and International Business Department.
Each core brand operates independently: Tea Story (tea), Club (wine), Smart Space (AIoT), Shop (RWA e-commerce), Life (aesthetics) and Academy (education).
Tianxin Zhangmen (rock tea), Dezijiao (international wine), Mulansu (tea wholesale), Mulandian (modern desserts), EROS STORY (light beverages) and Miaorantang (zero-sugar alternatives).
MULAN GROUP is one of the few enterprises in China that has successfully integrated 30 years of traditional financial experience with cutting-edge Web4 technology. Its RWA Redemption Rights model offers a fresh approach to the digital transformation of traditional consumer goods industries.
From supply chain finance to tea culture innovation, from a Dubai store to New York's Fifth Avenue, MULAN GROUP has spent 30 years building a unique business ecosystem spanning finance, technology and consumer industries.
Mulan Tea Story is one of the core consumer brands under MULAN GROUP. As the parent company (founded in 1994), MULAN GROUP owns 6 core brands and 6 product brands, including Mulan Tea Story. Mulan Tea Story is the Group's primary window to consumers, integrating four business pillars: the Party Club, private chef banquets, rock tea products and the H5 Traceability Shop.
RWA (Real World Assets) Redemption Rights is an asset circulation model pioneered by MULAN GROUP. It combines physical consumer products such as tea, wine and coffee with blockchain digital rights, giving every product traceable, tradeable and redeemable digital attributes. What consumers purchase is not just a physical product, but also the corresponding digital rights.Learn about the technology details →
We welcome enquiries and discussions from all kinds of partners. Whether it is brand franchising, channel distribution or technical cooperation, you can reach us via the service hotline +86-18938027777 or send an email to our official cooperation mailbox. Our business team will get in touch with you within 3 working days.
