Strategic investment across the tea industry's upstream, brands, channels, emerging technologies, and sustainability projects.
Deep positioning across the tea industry with long-term holdings and value co-creation.
Tea estates in core producing regions, equity in tea companies, and raw material processing assets.
Early-stage investment and incubation of emerging brands and niche-category labels.
Investment in new retail, cross-border e-commerce, and chain restaurant channels.
Cultivation technology, extraction processes, new-style tea drinks, and functional foods.
Regenerative agriculture, carbon-sink tea estates, and organic and fair-trade projects.
Deeply connected to leading listed companies in the global tea, coffee, and spirits industries — direct sourcing from origin and first-hand supply provide our global partners with solid supply chain assurance.
World's largest coffeehouse chain, 38,000+ stores
World's largest food and beverage group, Nespresso/Dolce Gusto
Global beverage giant, Gold Peak/Honest Tea brands
Lipton RTD tea, Naked Juice, and other beverage brands
World's largest spirits company, Johnnie Walker/Guinness
Luxury goods group, Moët & Chandon/Hennessy spirits
World's second-largest spirits group, Chivas/Absolut
Owner of global tea brands including Lipton and PG Tips
Japan's largest tea beverage company, Oi Ocha brand
Japan's diversified beverage giant, oolong tea/coffee brands
Folgers coffee, Tea Forte tea brands
World's second-largest pure-play tea and coffee company, Peet's Coffee
Italy's century-old coffee brand, present in 140+ countries
America's largest wine importer, Modelo beer
Globally renowned wine producer, Penfolds
Industrial investment is Mulan Tea Story's future-oriented strategic business unit. Through industrial investment funds, digital asset RWA, and strategic M&A, the Group builds positions across upstream and downstream tea industry resources, brand channels, emerging technologies, and sustainability projects, creating a complete industry-finance ecosystem. Our investment team comprises veteran industry investors, financial experts, and technology specialists, with strategic partnerships established with leading global investment institutions.
01 Upstream Resource Investment: Investing in premium tea estates (especially scarce old tea gardens and organic estates), primary processing plants, and deep-processing facilities to secure resources in core producing regions. 02 Brand Investment: Investing in new-consumer tea brands, healthy beverage brands, and coffee brands, accelerating growth through capital plus industry empowerment. 03 Channel Investment: Investing in tea e-commerce platforms, private-domain operations providers, chain retail brands, and overseas trade channels to build a diversified channel network. 04 Technology & Innovation Investment: Investing in applications of frontier technologies such as AI, blockchain, IoT, and biotechnology in the tea industry to drive digital transformation.
Mulan Tea Story is a pioneer of digital asset RWA in the global tea industry. RWA (Real World Assets) tokenizes physical assets such as tea through blockchain technology and issues them on compliant digital asset trading platforms. The Group has established partnerships with compliant digital asset trading platforms in the Middle East (Dubai), Singapore, and beyond, converting premium tea assets — such as ancient-tree Pu-erh, aged white tea, and rare rock tea — into tradable digital assets. The advantages of the RWA model include: broader financing channels (independent of traditional bank credit), higher asset liquidity (24/7 blockchain trading), lower investment thresholds (supporting small investments), and market-based value discovery.
The Group's self-developed AI Demand Chain system leverages big data and artificial intelligence algorithms to deliver demand forecasting, intelligent replenishment, consumer trend analysis, and dynamic pricing. By analyzing hundreds of variables — historical sales data, macroeconomic indicators, social media trends, weather forecasts, and more — the system predicts product demand over the next 30/60/90 days with over 85% accuracy. The AI Demand Chain has improved inventory turnover by 40%, reduced stock-out rates by 60%, and cut labor costs for demand forecasting by 80%.
Through an integrated "industry + finance + technology" model, Mulan Tea Story has built a complete industry-finance ecosystem. Upstream, it connects 30+ partner tea estates and thousands of tea farmers; midstream, 10+ processing plants and hundreds of suppliers; downstream, 500+ brand customers in 60+ countries and hundreds of millions of consumers. Horizontally, it connects financial institutions (banks, factoring, leasing), technology companies (AI, blockchain, IoT), government agencies (Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Customs), and industry associations (China Tea Marketing Association, International Tea Committee, and others).
Quick answers to common questions about investing with Mulan Tea Story.
Mulan Tea Story offers strategic investment and M&A opportunities across the upstream and downstream industry chain, including tea estate investment, processing plant construction, brand acquisitions, and supply chain finance. The Group is committed to advancing the Oriental tea industry together with its investors.
Mulan Tea Story's industry chain operates steadily, with an annual capacity of 200,000 tons and coverage of 60+ country markets. The Group provides detailed market analysis and ROI forecasts; specific returns depend on the investment direction and scale.
Mulan Tea Story is committed to achieving carbon neutrality in core operations by 2030, promoting ecological management and sustainable harvesting standards. Certified under the ISO 14001 environmental management system, the Group is fully advancing its ESG and carbon neutrality roadmap.
Investors can contact the industrial investment team via the official website contact form or by email at info@mulanteastory.com. The Group will provide detailed project materials and investment plans, and arrange site visits and in-depth discussions.
Mulan Tea Story will continue to deepen its full industry chain layout, expand global market coverage, and advance digital transformation and AI technology applications. The Group aims to become a world-leading tea industry chain group and bring Oriental tea culture to the world.
