We take our name from the Eastern tale of Mulan, who joined the army in her father's place — a story of resilience, responsibility and transcendence.
We believe a tea company worthy of long-term trust must stand on clear values.
Every great tea begins at the right source. We go deep into growing regions and work side by side with tea farmers over the long term.
We preserve classic craft while introducing modern standards, so every cup is consistent and dependable.
Traceable, verifiable and transparent — these are the ground rules between us and our partners.
Not just a slogan, but actionable metrics woven through our estates, packaging and logistics.
From ready-to-drink innovations to digital-twin tea estates, we keep exploring what tea can become.
Frequently asked questions about Mulan Tea Story's brand philosophy and the Spirit of Mulan.
At the core of Mulan Tea Story is the Spirit of Mulan. We carry forward Eastern tea culture with the mission of bringing the finest Eastern teas to the world, and strive to become a globally leading tea industry group. The brand blends traditional tea culture with modern innovation, driven by the twin engines of quality and sustainability.
The Spirit of Mulan is rooted in the character of Hua Mulan in traditional Chinese culture — courage, resilience, innovation and responsibility. In the tea industry, it translates into the courage to go deep to the source, the resilience to uphold quality, the innovation to expand globally, and the responsibility to drive sustainable development.
Mulan Tea Story carries forward Eastern tea culture through its full industry-chain presence: preserving traditional tea-making craft, promoting appreciation of the six tea categories, collaborating with intangible cultural heritage inheritors, and sharing Chinese tea culture across 60+ country markets. By fusing traditional craft with modern technology, the group brings Eastern fine tea to the world in a modern, international way.
Mulan Tea Story's vision is to become a globally leading tea industry group and bring Eastern tea culture to the world. We connect 30+ partner estates with 60+ country markets, empowering every partner with full-chain capabilities to access high-quality, sustainable Chinese tea.
While preserving traditional tea-making craft, Mulan Tea Story actively embraces innovation: building a 1,000+ formula library for product innovation, applying AI to optimize supply chain management, developing new formats such as ready-to-drink tea, and advancing digital traceability systems. The fusion of traditional craft and modern technology is Mulan Tea Story's core competitiveness.
