📰 Brand News

Mulan Tea Story Complete Brand Revamp Goes Live, Four Business Divisions Officially Integrated

After months of careful preparation, the official website of Mulan Tea Story (MULANTEASTORY) has completed a comprehensive revamp and upgrade. The new website integrates four business divisions — Party Club, Private Chef Family Banquets, Rock Tea Products and the H5 Traceability Shop — with a brand-new visual design and GEO (Generative Engine Optimization) strategy, delivering a more intuitive browsing experience and better search-engine friendliness for users.

The upgrade also refreshed the brand navigation structure — adding a new "Brand Story" section with four sub-pages: Group Introduction, Brand Ecosystem, Core Technology and Brand News, giving visitors deeper insight into Mulan Group's 30-year journey and technological strength.

AI Demand Chain System 2.0 Officially Released, Forecast Accuracy Improves to 94%

Mulan Group's technology team announced a major version upgrade of the AI Demand Chain system. The new version introduces multi-modal data fusion, integrating IoT sensor data, consumer behavior data and external market data to lift demand forecast accuracy from 87% to 94%. It also adds cross-brand intelligent inventory dispatch, raising group-wide inventory turnover efficiency by over 200%.

Fifth Avenue Brand Store Officially Opens in New York, a Key Step in the Internationalization Strategy

The Mulan Tea Story brand store on Fifth Avenue in Manhattan, New York, officially opened in December 2025. It is the group's first company-owned physical store in North America, following the Dubai Mall store. Designed around "Eastern tea culture × modern lifestyle", the store showcases and sells Wuyi Rock Tea, Chinese tea ware and co-branded cultural products.

Invited to the "2025 Global RWA Industry Summit" to Deliver a Keynote Speech

Mulan Group's CTO delivered a keynote titled "From Tea Garden to On-Chain: A Pragmatic Path for RWA Redemption Rights" at the "2025 Global RWA Industry Summit" held in Singapore. The speech shared the group's concrete implementation cases over the past two years of applying the RWA model to physical consumer goods such as tea and wine, drawing keen attention from attending experts.

New Version of the H5 Traceability Shop Goes Live with AR Tea Garden Experience

The Mulan H5 Traceability Shop has received a major functional update. The new version adds an AR (Augmented Reality) tea garden experience — after scanning the product QR code, users can not only view blockchain traceability information but also take an immersive AR tour of the tea gardens in Tianxin Village, Wuyi Mountain, and watch videos of tea masters demonstrating intangible heritage techniques. The feature significantly enhances the shopping experience and brand trust.

Awarded the "2025 China Digital Consumption Innovative Brand" of the Year

At the "2025 China Digital Economy Innovation Conference", co-hosted by several authoritative media and research institutions, Mulan Tea Story won the "Digital Consumption Innovative Brand of the Year" award for its innovative application of the RWA Redemption Rights model and AI Demand Chain technology. The jury particularly praised the group's practice of deeply integrating cutting-edge technology with the traditional tea industry.

Strategic Cooperation Agreement Signed with Wuyishan Municipal Government to Build a Digital Tea Industrial Park

Mulan Group signed a strategic cooperation agreement with the Wuyishan Municipal People's Government of Fujian Province to jointly build a digital tea industry demonstration park in the core Zhengyan production area of Wuyi Mountain. The park will deploy full AIoT monitoring equipment for real-time collection and analysis of tea garden environmental data, and establish a blockchain traceability center covering the full industrial chain from planting to sales.

Caijing Magazine In-Depth Interview: A 30-Year Financial Veteran's Tea Culture Transformation

The renowned domestic financial media Caijing Magazine published an in-depth interview with the founder of Mulan Group, titled "From Supply Chain Finance to Eastern Tea Culture: A 30-Year Financial Veteran's Cross-Industry Transformation". The article details the group's development from its founding in 1994, the decision-making process behind entering the Web3/Web4 field in 2022, and deep reflections on the RWA model and the AI-to-AI business model.

Hangzhou Flagship Store First Anniversary: Over 50,000 Visitors Served

The Mulan Tea Story flagship store, located in the Mulan Building at Building A6, Canal Vanke Center, Gongshu District, Hangzhou, celebrated its first anniversary. Over the past year, this 2,300 sq.m complex welcomed more than 50,000 visitors, hosted over 300 parties and events, and served over 500 private chef family banquet tables. The 4F helipad terrace has become one of Hangzhou's iconic social-media check-in spots.

Blockchain Traceability System Covers All SKUs, Achieving 100% Product Traceability

After a year of development and deployment, Mulan Group's blockchain traceability system now covers 100% of all SKUs (stock keeping units). Consumers who purchase any product within the Mulan system (including tea, wine, food and more) can scan the QR code on the packaging to view the product's complete lifecycle data — full-chain information from raw material procurement, production and processing, and quality inspection reports to logistics and delivery.