HQ All-Inclusive · Asset-Light Entrepreneurship, Co-Creating an Eastern Tea-Coffee-Wine-Food Business
Mulan Tea Story's innovative franchise model — HQ fully funds smart equipment and automatic tea tables,
supply chain financing support, full-category product supply, and MulanXu emotional AI high-net-worth traffic,
so you can start asset-light and enjoy a mature brand backed by global supply chain support.
Six Core Support Systems
Equipment, products, capital, traffic, operations and scenarios — HQ covers it all; you just focus on service
Free Smart Equipment Deployment
HQ fully funds smart equipment; partners carry zero equipment cost, with free upgrades and maintenance.
- Smart automatic tea table - one-touch brewing, master quality
- Smart coffee machine - specialty coffee, professional quality
- Self-service ordering - scan-to-order, unattended
- IoT smart devices - linked lighting, scent and music
- Lifetime free maintenance - regular upgrades; non-accidental damage fully covered
Full-Category Product Supply
Full-category supply chain covering tea, coffee, wine and food, sourced directly from core producing regions for guaranteed quality and value.
- 100+ curated teas - Wuyi rock tea, black tea, white tea, Pu-erh
- Specialty coffee range - beans from around the world, freshly ground and brewed
- Premium wines & spirits - baijiu, wine, whisky, sake
- Tea-time foods - healthy snacks, festival gift boxes, cultural merchandise
- First-stock support - pay after selling; slow movers exchangeable
Supply Chain Financing Support
HQ provides supply chain financing services with credit terms and advance payments to ease cash-flow pressure.
- Zero equipment cost - HQ fully funds smart equipment
- Credit terms - 30-60 day payment terms
- Renovation installments - pay renovation costs in installments
- Supply chain financing - credit terms and renovation installments
- Equity incentives - available to outstanding partners
MulanXu Emotional AI Traffic
An AI soulmate platform with 16 million+ real users and 12 proprietary AI emotional models that brings high-net-worth customers to offline stores.
- 16 million+ real verified users
- 12 proprietary AI emotional models
- Precise matching of high-net-worth users
- 3,000 sq.m. offline club linkage
- Social activity scenario enablement
MulanSpace Smart Operations
A smart space operation system that cuts costs and boosts efficiency — profitable even with 24-hour unattended operation.
- Smart booking system - online reservations, automatic scheduling
- Unattended operation - open 24/7, labor costs cut by 70%
- Smart access - scan to enter, safe and convenient
- Data dashboard - real-time business monitoring
- Smart restocking - inventory alerts, automatic ordering
Full Event & Scene Support
HQ plans rich events and provides scene packages, so your store has a theme every day and an event every month.
- Tea tasting events - professional tea masters on site
- Business salons - corporate event packages
- Festival theme events - Spring Festival / Mid-Autumn / Dragon Boat custom plans
- Member days - exclusive weekly member benefits
- Private boardroom space - high-end networking connections
Dual-Mode Flagship Store: Tea Gift Shop x Smart Tea House
One storefront, two engines: gift retail and tasting space by day, a 24-hour unattended smart tea house by night
Tea Gift Shop
Front zone · daytime engine · gift retail
- Full-range displays of gift boxes across the six tea categories, tea ware and tea-time cultural products
- One-stop solutions for corporate bulk orders, festival customization and business souvenirs
- MulanPOP tea surprise boxes + Tmall flagship same-item, same-price traffic
- Smart vending cabinets with 60+ SKUs extending operating hours with unattended retail
Smart Tea House
Rear zone · all-day engine · in-store experience
- 24-hour unattended operation with face-scan entry and member recognition — manageable by just 1 person
- Smart tea brewer with 80-100°C precision temperature control — brews 6 tea baskets at once with timed serving
- 90-second fresh-grind coffee machine + 2-4°C temperature-controlled craft beer dispenser
- AI service robots for greeting, seating, delivery and night patrolling
- Smart card-game table with 20-second auto shuffling, AI scoring and leaderboard contests
- IoT-linked lighting, scent and music throughout, with six décor styles to choose from
MulanSpace Smart Equipment Matrix
Six Systems for 24-Hour Unattended Operation
Member recognition
Emergency call
Night mode
Real-time alerts
Scheduled patrols
Remote intervention
Data from the validated MulanSpace Hangzhou smart space flagship store model; actual results vary by city, location and store type.
Traditional Tea House vs Mulan Tea Story
The same space, different value. After upgrading, revenue doubles and costs are halved.
- Buys equipment on its own — high investment, hard maintenance
- Single tea range, no supply chain advantage
- Waits for walk-ins, unstable traffic
- High labor costs, limited operating hours
- Single scenario, low average order value
- No brand, no standardized system
- Heavy capital pressure, weak resilience
- HQ funds equipment free, lifetime maintenance and upgrades
- Four categories, direct global supply chain sourcing
- MulanXu emotional AI traffic, high-net-worth customers
- Smart unattended operation, open 24 hours
- Multi-scenario operations, diversified revenue streams
- Global chain brand, standardized system
- Supply chain financing, minimal capital pressure
Diversified Profit Model
Six revenue channels, no off-season all year — every square meter generates value
Benchmark Store Monthly Revenue Projection (Example: Upgrading a 200 sq.m. Tea House)
* Figures are reference projections for benchmark stores; actual results vary by city, location, operations and other factors, and do not constitute a profit promise
Supply Chain Financing Support
Comprehensive financial services so you can start your business without capital pressure
Zero Equipment Cost
Core equipment — smart tea tables, coffee machines, POS systems — is fully funded by HQ, free to use and maintain throughout the partnership.
Credit Terms
First-stock purchases enjoy 30-60 day credit terms — pay after selling, exchange slow movers, and keep inventory risk under control.
Renovation Installments
Qualified partners can pay renovation costs in installments to ease upfront capital pressure.
Operational Support
A 12-month operational support period with dedicated supervisors providing in-store coaching, problem diagnosis and business optimization to guide stores smoothly through the ramp-up phase.
Rich Event Scenes
HQ plans and supports every step, so your tea house has a theme every month and an event every week
Tea Tasting Event
Professional tea masters on site — fine tea tasting and tea ceremony lessons
Business Salon
Corporate team building, industry salons and private boardroom venues
Festival Theme Event
Custom events for Spring Festival, Mid-Autumn, Dragon Boat and more
Members-Only Day
Weekly member day with exclusive discounts and early access to new products
Four Partnership Models
Based on your resources and goals, choose the model that fits best and co-create an Eastern lifestyle business
Flagship Store Partnership
A city-level flagship store with full-category display, business space and AI experience — a brand landmark that also serves as the city partner's regional recruiting center and supply hub.
- Area: 300-500 sq.m.+ independent space
- Products: full range of tea/coffee/wine/food
- Functions: gift retail + tasting + business + AI experience
- Rights: exclusive city operation + regional supply margin
- Best for: well-capitalized city partners
Tea House Upgrade Partnership
Upgrade an existing tea house with smart equipment, traffic enablement and supply chain support to quickly boost revenue.
- Area: existing store of 150-500 sq.m.
- Smart equipment: automatic tea tables deployed free
- MulanXu: emotional AI traffic, high-net-worth customers
- MulanSpace: smart operations, cost reduction and efficiency gains
- Best for: current tea house / club operators
Retail Counter Partnership
Counters in supermarkets, airports and high-speed rail stations — rapid asset-light expansion with smart vending cabinets and product supply.
- Area: 10-50 sq.m. counter / kiosk
- Smart vending: automatic selling, unattended
- Product supply: curated tea/coffee/food gift boxes
- Site support: assistance developing prime locations
- Best for: partners seeking asset-light entrepreneurship
Become the national/regional master agent of Mulan Tea Story, managing all store development, supply chain operations and brand promotion in your region while sharing in the dividends of global growth.
City Partner Program
A flagship store is more than a store — it's your regional recruiting center and supply hub. Limited to 30 seats in the first batch, 1 seat per city
City Partner
Secure exclusive operating rights to a whole city: open 1 flagship store as the showcase, then scale quickly with light network points such as counters, smart vending cabinets and "Mulan Zones" in tea houses — earning from the entire region.
- Exclusive rights: exclusive by administrative district in tier-1 cities and by entire city in tier-2 and below; HQ will not appoint a second agent within the authorized area
- Zero franchise fee, zero deposit: the showcase store investment replaces a hefty agency fee
- No stocking pressure: assessment is based on store openings and sell-through — ≥3 light network points in year one, 8-15 within three years
- Supply margin: you supply all network points in your region, HQ drop-ships, and margins are settled automatically
- Tiered rebates: 3% / 5% / 8% rebates when annual sell-through targets are met
- New-store development award: RMB 5,000-20,000 or equivalent goods for each qualified network point
- Capital alignment: priority subscription to equity incentives and store revenue rights
Flagship Store Partner
A 300-500 sq.m. city flagship combining retail, tasting, business and AI experience in one — a brand landmark and the regional recruiting showcase.
- You only cover: venue rent + basic renovation + initial stocking
- Smart equipment fully funded by HQ: automatic tea tables, IoT gateways, AI smart screens, POS systems
- Renovation subsidy: RMB 800 / 500 / 300 per sq.m. for tier-1 / tier-2 / tier-3 cities, capped at RMB 150,000, installment options available
- AI traffic support: 3,000 high-net-worth customer groups referred to the store in year one, with an equal top-up the following year if the target is missed
- 7 days of HQ training + 30 days of in-store coaching + 12 months of operational support
Light Network Point Partnership
Retail counters, smart vending cabinets and "Mulan Zones" in tea houses — starting at the RMB 10,000 level, they're the city partner's low-cost tool for rapid network expansion.
- Start at the RMB 10,000 level, with HQ drop-shipping and no inventory pressure
- Smart vending cabinets operate unattended, 24 hours a day
- Fits multiple venues: supermarkets, airports, high-speed rail stations, hotels, 4S dealerships and more
- The more network points, the thicker the city partner's supply margin
Supply Margin
You supply regional network points; drop-ship margins settle automatically
Online Order Revenue Share
Mini-program and AI platform LBS orders belong to your region
Tiered Rebates
3% / 5% / 8% when annual sell-through targets are met
New-Store Development Award
RMB 5,000-20,000 per qualified network point
Equity Returns
Equity incentives + revenue-right subscription for outstanding partners
| Policy Comparison | Traditional Franchise Model | Mulan Tea Story City Partner |
|---|---|---|
| Franchise Fee / Deposit | Franchise fee RMB 40-100K, deposit RMB 30K-1M | Zero franchise fee, zero deposit |
| Regional Agency Rights | City agency from RMB 200K, province agency RMB 500K plus a million-level deposit | Exclusivity at zero cost — replaced by showcase store investment |
| Smart Equipment | Franchisees buy their own, tens of thousands per unit | Fully funded by HQ, lifetime maintenance and upgrades |
| Stocking Policy | Buyout model with annual minimum purchases of RMB 150K-1M, no returns or exchanges | Drop-shipping, 30-60 day credit terms, 100% exchange of slow movers |
| Assessment | Stock-quota assessment, heavy inventory pressure | Assessed on store openings and sell-through, no stocking pressure |
| Customer Traffic | Wait for walk-ins, only shared brand advertising | Precise LBS traffic from 16 million AI platform users |
| Renovation Support | Self-funded renovation | Tiered subsidy up to RMB 150,000, installment options available |
| Capital Alignment | None | Equity incentives + priority subscription to store revenue rights |
Recruiting the first 30 city partner seats, 1 per city; the first 10 to sign get an additional renovation subsidy uplift and extra opening traffic
Reserve Your City Seat NowWhat We Provide
HQ provides franchisees with four core pillars of support, empowering partners all round for win-win growth
Products
Full-category merchandise supply at distributor prices — premium quality, low cost and zero inventory worries.
- Tea: full range across all six tea categories
- Tea ware: complete Zisha, Jianzhan and porcelain sets
- Food: nuts, tea snacks and gift boxes
- Distributor pricing — bigger orders, better value
Events & Users
Traffic from young social users, with events and entertainment gatherings running continuously.
- Young social user base (ages 25-40)
- 16M+ real users directed from MulanXu
- Themed parties, book clubs and tasting sessions
- Planning and execution of social entertainment events
Equipment
Equipment is provided by HQ, backed by financial services with installment payment options.
- Full deployment of smart automated tea tables and coffee machines
- Smart POS and membership management systems
- Financial service support for equipment
- Flexible installment payment plans
Brand
Unified brand fit-out, daily settlement of franchisee revenue, and product incentive programs.
- Unified brand image fit-out solutions
- Daily revenue settlement for franchisees (T+1)
- Spot-sales incentives and rewards
- Product promotion rebate policy
Ten-Step Standardized Cooperation Process
A dedicated team supports you at every stage, from application to grand opening
Submit Application
Fill in the franchise application form
Initial intention discussion
Qualification Review
Partner qualification assessment
City market analysis
Business Evaluation
Profit model projection
Customized cooperation plan
Store Planning
Site selection guidance
Space design planning
AI Design
Smart space design
Equipment layout plan
Equipment Delivery
Smart equipment installation
Commissioning completed
Supply Chain Integration
Product selection and configuration
Logistics and warehousing integration
Operations Training
Staff skills training
Operations system training
MulanXu Integration
16M+ user traffic
High-net-worth member access
Grand Opening
Opening event planning
Ongoing operational support
Join us and share in the capital upside
Mulan Tea Story is in a phase of rapid growth, with its global footprint expanding at an accelerating pace.
Our goal is to become the world's leading Eastern lifestyle brand,
and outstanding partners will have the opportunity to receive equity incentives and share in the rewards of going public.
Comprehensive Support Policies
From site selection to operations, from training to marketing — HQ supports you every step of the way
Site Selection Support
Our team provides trade-area analysis, foot-traffic estimates and competitor research to help you choose the right location with lower risk.
Fit-Out & Design Support
A unified brand VI image, complete fit-out design plans and construction guidance to ensure brand consistency.
Technical Training Support
Full-spectrum training in tea art, coffee and operations management, with certification before you start and ongoing advanced programs.
Logistics & Delivery Support
A global supply chain with centralized procurement and delivery — guaranteed quality and competitive pricing.
Marketing & Promotion Support
Opening marketing plans, holiday event campaigns, online-offline integration, and traffic from the MulanXu emotional AI platform.
Operations Supervision Support
Dedicated operations supervisors make regular store visits, diagnose issues and optimize operations to keep lifting performance.
Data Systems Support
Smart POS, membership management and data analytics systems for fully digital operations.
Territory Protection Support
Strict territory protection so each franchised store enjoys an exclusive market and avoids destructive competition.
Product R&D Support
Our HQ R&D center keeps launching new products every season to maintain market competitiveness.
FAQs
Questions you may have — we have the answers ready
Visit Us in Person · Seeing Is Believing
3,000㎡ flagship space in Hangzhou · global brand showroom — appointments welcome
Full Product Tasting
Sample all nine categories at once, directly sourced from core estates across the six tea categories — see the product strength for yourself
Smart Space Experience
Live demo of the unattended MulanSpace tea space — see real operations with one person managing 750㎡
Profit Model Deep Dive
A dedicated consultant walks you through investment, revenue and payback period one-on-one, with projections tailored to your city
Face-to-Face with HQ
Meet our brand and supply chain teams on site and clarify contract details and support policies in person
Please book 1-3 days in advance; a dedicated consultant will host you throughout · travel at your own expense, visit is free
Investment Estimator
Select a store type and city tier for a quick reference estimate
* The above are reference estimates based on historical store data. Actual investment and returns vary with city tier, location, area and operational capability, and do not constitute a promise of returns. The final plan is subject to a one-on-one assessment by HQ.
Submit Your Franchise Inquiry
A dedicated consultant will contact you within 24 hours · all information is kept strictly confidential
Start Your Mulan Tea Story Journey Now
Submit your franchise inquiry and a dedicated consultant will contact you within 24 hours
Asset-light entrepreneurship alongside a global chain brand