City flagship stores, Smart Tea Houses, Mulan Club and retail counters — four store formats covering 50+ stores and counters worldwide.
Starting from Hangzhou headquarters, our stores and counters span Asia, Europe, the Middle East and North America, bringing Eastern tea gifts within easy reach.
Flexible formats tailored to city tiers and consumer scenarios — standardized, replicable and quick to launch.
300-500㎡+, full-category display + business space + AI experience, exclusive operation per city
Unattended 24/7, multi-format tea, coffee, drinks and food, AI+IoT whole-space smart operation
Premium private club, an Eastern living room for private board meetings, tasting events and high-end networking
10-50㎡ counters in supermarkets, airports and high-speed rail stations, with unattended smart vending cabinets
The Hangzhou headquarters and flagship store validate the model with real operating data, providing a replicable template for franchise stores nationwide and worldwide.
Integrating product R&D, smart manufacturing, scenario demonstration and brand experience. Smart tea brewers, automatic coffee machines and AI service robots operate continuously in real business scenarios, making it the first stop for franchisee visits and training.
The 24/7 unattended benchmark: operated by just one person, with monthly net profit of ¥121K, a net margin of 59% and payback in as little as 8 months. Tea-gift retail and smart tea house run as dual engines, operating around the clock.
A premium private VIP club in the heart of Hangzhou, with a nearly 200㎡ exclusive floor and dedicated elevator access. An Eastern living room for private board meetings, gala dinners, tasting salons and high-end networking, operated on a membership basis.
Leveraging four international trade hubs and a network of 60+ export countries, we operate 50+ overseas stores and counters, supporting country agents and regional licensing with full cross-border operational support.
On-site brewing of all six tea types, served by professional tea masters, for a complete flavor journey from estate to cup.
Gift box displays and customization services — corporate bulk orders, festive custom gifts and business souvenirs all in one place.
Smart tea brewers, AI service robots and smart tables — an immersive space where technology meets Eastern aesthetics.
