A Fine Cup of Tea, A Story of the East
Mulan Tea Story connects the East and the world through tea.
With three decades of industry heritage, from tea mountains to global stores,
we tell the story of the Eastern lifestyle through craftsmanship and technology.
About Mulan Tea Story
From the East to the world. With three decades of tea industry heritage, rooted in core tea estates of Wuyishan and covering 50+ stores across 4 continents, we blend AI intelligence with Eastern aesthetics to build a new ecosystem of Eastern lifestyle.
Founded by the West Lake in Hangzhou and rooted in the Zhengyan tea estates of Tianxin Village, Wuyishan, the company extends across four core production areas — West Lake Longjing in Hangzhou, Taimu Mountain white tea in Fuding, and ancient-tree Pu-erh in Xishuangbanna, Yunnan — with quality supervised by tea masters of over 30 years' experience. It has progressively built a global supply chain spanning nine categories including tea, coffee, wine, food, and titanium teaware.
Hangzhou's Gongshu Canal Vanke Center houses the 3,000 sq.m Global Brand Showcase Center — the Mulan Tea Story Building — featuring a tea tasting hall, VIP tasting rooms, smart tea tables, a premium tea exhibition area, and business meeting rooms. It serves multiple functions including headquarters office, overseas franchisee training, and press events, while 50+ counters and stores have been established across Southeast Asia, the Middle East, Europe, and North America.
Tea estates implement 24 quality control standards, from fresh leaf picking and low-temperature roasting to slow charcoal firing, with strict review of every batch plus a CCcoin on-chain traceability QR code. The brand pioneered bringing AI emotional models into offline retail, developing its own MulanXu emotional AI companion platform (16 million+ users) and the MulanSpace smart store OS, making quality visible throughout the entire process.
Leveraging 30+ core tea estates and 500+ global partner brands, and driven by three core engines — CCcoin tea-industry RWA on-chain assetization, MulanXu high-net-worth customer referral, and MulanSpace smart spaces — the brand continuously delivers a franchise partnership model of zero risk, light assets, and strong empowerment, co-building a new ecosystem of Eastern lifestyle.
"Let the world fall in love with Eastern tea; let every cup of tea tell a story."
— Mulan Tea Story Brand PhilosophyLooking ahead, Mulan Tea Story is driven by the mission of "bringing Eastern tea, wine, coffee, and food to the world." With the three core engines of CCcoin tea-industry RWA on-chain assetization, MulanXu high-net-worth customer referral, and MulanSpace smart spaces, we work with global partners to co-build a new ecosystem of Eastern lifestyle — letting consumers worldwide encounter the East through a cup of tea, a glass of wine, or a cup of coffee.
Mission · Vision · Values
Connecting cultures through tea, passing on Eastern heritage, innovating lifestyles, and linking global markets
Brand Mission
Bring Eastern tea, coffee, and wine culture to the world, empower traditional industries with smart technology, and create high-quality Eastern lifestyle experiences for global consumers.
Brand Vision
Become the world's leading Eastern lifestyle brand, opening 10,000 Mulan Tea Story stores in 100 countries and regions, spreading the aroma of tea worldwide.
Core Values
Craftsmanship quality · Innovation-driven · Win-win cooperation · Customer first. Rooted in quality and propelled by innovation, we grow together with our partners.
Our Journey
Three decades of dedication, from the tea mountains to the world — every step is a footprint of craftsmanship and dreams
Origin in Tea Mountains
Established the first tea cultivation and processing base in Wuyishan's core production area, starting Mulan Tea Story's journey at the source.
Brand Establishment
Officially founded the "Mulan Tea Story" brand, opened the first brand experience store in Hangzhou, and established its Eastern lifestyle positioning.
Category Expansion
Expanded from a single tea category to four — tea, coffee, wine, and food — building a full-category Eastern lifestyle product matrix.
Smart Upgrade
Launched the MulanSpace smart space project, developed the first-generation smart tea table system, and opened the era of smart tea spaces.
Global Expansion
Officially entered overseas markets, opening the first counters in Southeast Asia and the Middle East, and kicked off the global expansion strategy.
AI Ecosystem Integration
The MulanXu AI platform went live — an AI companion platform with 16 million+ users and 12 self-developed AI emotional models — empowering global franchised stores with high-net-worth customers and social events.
Hangzhou Flagship Store
The 3,000 sq.m Hangzhou Gongshu Canal flagship store grandly opened, establishing the global brand showcase center and ushering in a new era of franchising.
Global Strategy
Rooted in China, reaching out to the world — let the aroma of Eastern tea drift to every corner of the globe
Brand Culture
Crafting tea with devotion and shaping the brand with culture — every store is a carrier of Eastern aesthetics
Craftsmanship Heritage
Thirty years of tea-making craft, passed down through generations
Tech Innovation
AI + IoT empowering the traditional tea industry
Eastern Aesthetics
Modern design interpreting traditional Eastern aesthetics
Win-Win Cooperation
Building the Eastern tea business together with global partners
Contact Us
For partnership inquiries, media interviews, or brand consultations, please leave a message — we will reply within 24 hours
Join Mulan Tea Story
Join us in building a global business of Eastern tea, wine, coffee, and food
Zero equipment investment · HQ traffic empowerment · Smart space services